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Alex is the founder of 9Kilo Moving, which he started to help people easily find and choose the right moving company to make their move as stress-free and seamless as possible. He has spent over 20 years working in the moving industry, so he knows every aspect of the business and uses his knowledge to write about the industry and give moving advice. More on about us page

Two people moving to San Francisco looking at Golden Gate bridge

San Francisco, a vibrant gem on the tip of a peninsula in Northern California, boasts a unique blend of natural beauty, cultural diversity, and technological innovation. Nestled between the Pacific Ocean and San Francisco Bay, this 46-square-mile city is the jewel in the crown of the Golden State.

Unmistakable in its skyline are some of the world's most iconic landmarks—the majestic Golden Gate Bridge, the bustling cable cars defying gravity on steep streets, and the charming Victorian-style houses. 

If you plan to make San Francisco home, you may have many questions about life in this area. Don’t worry—we have got you covered, whether it's finding the right San Francisco moving company, understanding the cultural nuances, or wanting to explore the job market.

This comprehensive guide will take you through the ins and outs of living in San Francisco. Whether you're a tech whiz eyeing the next big start-up, or a culture enthusiast drawn to the city's vibrant arts scene, our guide will equip you with everything you need to make the Golden City your new home! 

Quick Facts about San Francisco 

  • ✅ The San Francisco Bay Area is home to a population of around 7.65 million people.
  • ✅ Aside from English, over 110 languages are spoken by residents of San Francisco.
  • ✅ San Francisco sourdough bread is the best in the world.
  • ✅ San Francisco is 7 miles long and 7 miles wide.
  • ✅ The Fortune Cookie was first invented in San Francisco.
  • ✅ San Francisco’s first official name was Yerba Buena.
  • ✅ Residents earn an average GDP of $71,881 per year.
  • ✅ Wells Fargo is the largest employer. Other top companies include Salesforce and Uber.

Demographic Information

In 2022, the United States Census reported that San Francisco had a population estimate of 808,437, down from 815,201 in the 2020 Census. 

San Francisco ranks second in population density, with 18,633 people per square mile. Only New York City is more crowded! 

San Francisco is one of the most diverse cities in the US. According to the US Census Bureau, in 2022, the city’s population was 51.1% white, with 38% percent identifying as non-Hispanic white. African Americans comprise 5.7% percent of the people, while Hispanic and Latino residents comprise 15.7%. The Asian population makes up the most significant ethnic minority in San Francisco at 37.2%. 

Weather & Climate 

While California is often praised for its sunshine and warm weather, San Francisco is quite the opposite. As the hot air in California's Central Valley rises, cold air from the Pacific Ocean is pulled inland. This creates a steady flow of cool air over San Francisco, which keeps temperatures lower than a Mediterranean-type climate (hot, dry summers and cool, wet winters). 

High temperatures rarely exceed 70 degrees Fahrenheit (about 21 degrees Celsius) even in the warmest months of September and October, and seldom dip below the 50s Fahrenheit (around 10 degrees Celsius) in the winter.

Aside from the cool weather, the city is famous for its fog, especially in the summer. This often results in cool, overcast mornings, with the mist typically burning off by the afternoon to reveal sunny skies.

💡 Tip: Local insight: For many San Franciscans, the weather is an exciting part of city life. If you live in the Bay Area, you may know that the perennial fog is named Karl. Karl even has his own social media accounts! 

Most new residents find the fog a little oppressive at first but come to see it as more of a fun aspect of living in the Bay Area, particularly after they’ve started following Karl's often hilarious Twitter account. 

Also, most San Francisco neighborhoods have microclimates, so you might find it sunny in one area and foggy or windy in another. Make sure you always have a jacket because you can experience four seasons in a day! 

Top Reasons to Move to San Francisco

A Moving truck moving to San Francisco

Why do people worldwide choose to navigate the high cost of living and the peculiar foggy weather to settle down here? The reasons are as varied and diverse as the city itself!

In this section, we'll delve into the top reasons that make San Francisco an attractive choice for your next home: 

➡️ Job opportunities: San Francisco is currently in a tech boom and is a global hub for technology, finance, health care, and more. With Silicon Valley nearby, opportunities abound for young professionals looking for innovative and high-paying jobs in the tech industry.

➡️ Natural beauty: San Francisco is a city brimming with natural beauty, from the stunning coastline to the Golden Gate Park. Living here means you're just a short drive away from hiking trails amongst majestic Redwood trees, beaches, and scenic views.

💡 Tip: Local insight: If you are looking for a lesser-known hiking trail that won’t be too crowded, Alexandra Kenin from Urban Hiker SF recommends the Philosopher’s Way trail. 

“It gives you a great combination of Bay views, city views, and Redwood Grove, just surrounded by other trees. It’s really amazing. [You] pass by the Jerry Garcia amphitheater…It’s a really great trail.”
This trail begins and ends at the corner of Mansell Street and Visitacion Avenue, and can be reached via the SFMTA 29 MUNI route when traveling with public transportation.

➡️ Diverse culture: The city is a melting pot of cultures, each contributing to its vibrant and diverse food, music, art, and festival scene. Neighborhoods like Chinatown and the Mission District each have their unique cultural identity.

➡️ Amazing food: San Francisco proper is a foodie's paradise. From high-end restaurants to ethnic cuisine and fresh seafood, San Francisco has something for every palate! 

➡️ Education and innovation: San Francisco is home to world-class educational institutions and is known for its intellectual vibrancy. The spirit of innovation permeates the city, making it a great place for learning and creativity.

➡️ Public transportation: The city boasts an excellent public transportation system, making it easy to get around without a car. This includes the Bay Area Rapid Transit (BART), buses, ferries, and iconic cable cars.

➡️ Healthy lifestyle: San Francisco residents are known for their active lifestyles. The city has many bike lanes and is pedestrian-friendly, and offers plenty of outdoor activities to choose from.

➡️ Arts and culture: The city has a thriving arts scene, with numerous galleries, music festivals, performing arts venues, and museums like the San Francisco Museum of Modern Art and the De Young Museum. 

➡️ Weather: While it might be a bit cooler and foggier than in other parts of California, San Francisco's climate is generally mild, with no extreme cold in winters or overwhelming heat in summers.

➡️ Historic landmarks: San Francisco has many historical sites, including the Golden Gate Bridge, Alamo Square's Painted Ladies, and Alcatraz Island, so there is always something to see and do.

➡️ Sports: Like many places in the US, sports are popular in San Francisco. The city is home to many top professional sports teams, including the San Francisco Giants, San Jose Sharks, and San Jose Earthquakes. 

Are you convinced yet? If you are, here is a comprehensive guide to the best moving companies in San Francisco! 

Ready to Move? Here Are the Best San Francisco Long-Distance Movers

Cons of Living in San Francisco

With the good comes the bad, and even though there are many reasons to live in San Francisco, there are also some downsides to living in this beautiful city: 

Cost of living: San Francisco has one of the highest living costs in the US, including high housing costs. Many residents feel they don’t have enough money to live comfortably. 

Traffic and parking: Despite excellent public transportation, the city still experiences heavy traffic, and finding parking can be challenging.

Homelessness and crime: The city struggles with homelessness and some areas have higher crime rates, although there are also many safe neighborhoods.

Population density: San Francisco is one of the most densely populated cities in the US, which can lead to crowded conditions in some areas.

Earthquakes: San Francisco lies on top of several fault lines, including the San Andreas Fault, which means the possibility of an earthquake happening is part of daily life. While building codes are stringent, the risk remains. The last major earthquake was the Loma Prieta earthquake in October 1989.

Competitive job market: While there are many job opportunities, the job market can also be highly competitive, particularly for coveted roles within the tech industry.

The Best Places to Live in San Francisco

San Francisco is unique because it is split into multiple districts and distinct neighborhoods, each with its own culture and charm. Below, we have listed the most popular neighborhoods in the area:  

🏠 Noe Valley: Noe Valley is home to many families and a great area to raise children. It is a family-friendly, kid-friendly community with beautiful homes, quaint shops, a Farmer’s Market, and tons of fun for all ages.

🏠 Hayes Valley: Hayes Valley is the perfect community for the young, hip professional crowd and dog owners. Trendy restaurants, boutique shops, and dog-friendly parks add to the sense of community experienced by its fun-loving, free-spirited residents.

🏠 Mission District: The Mission District is a popular Hispanic community in San Francisco. Houses are covered with murals and other street art, and there are stores selling trade goods. There’s plenty of nightlife in the area. The Mission District is near Dolores Park.

🏠 Castro District: The Castro District is synonymous with the LGBT community. You’ll discover rainbow-painted crosswalks and flags throughout the district, lively nightclubs and bars, great storefronts, and perfect scenery. Twin Peaks is also in the Castro District.

🏠 Pacific Heights: As one of the city’s most affluent neighborhoods, Pacific Heights features lavish Victorian-style homes, views of the Pacific Ocean, and many additional perks for those who can afford it! 

🏠 SoMa: The SoMa district spawns 406 acres, making it one of the largest in the city. Here you’ll discover warehouses, nightclubs, restaurants, and museums. There aren’t a lot of houses in the area, it mostly features high-rise apartments, condos, etc. The area is also home to the Giant’s stadium.

🏠 Marina District: The Marina District is near the water and popular with college graduates. There are a ton of bars, clubs, restaurants, and magnificent Bay views. There are lots of gyms and studios in the area. Traffic is a major complaint for those who live in the neighborhood, so be forewarned.

🏠 Chinatown: Almost every major city seems to have a Chinatown. But, this Chinatown happens to be home to the largest population of Chinese people outside of Asia. You don’t need to be Asian to live here, of course, and many people find it a relaxing neighborhood to call their home. Herbalists, temples, museums, and restaurants are a few highlights of this great community. Oh, and don’t forget the delicious food! 

🏠Nob Hill: Known for its exquisite mansions, Nob Hill is one of the affluent neighborhoods in the city. Many celebrities have a property in the Nob Hill district. Wealth and privilege abound throughout Nob Hill, where you’ll find many streetcars, exquisite shopping, and a host of amenities that make the area desirable. 

💡 Tip: Pro tip: Many think Silicon Valley is synonymous with San Francisco. While the Bay Area is synonymous with tech, the true Silicon Valley is just south of San Francisco proper, closer to Mountain View, Palo Alto, Cupertino, and San Jose. So, when choosing where you will stay in San Francisco, make sure you consider the distance. 

Cost of Living in San Francisco 

Are you contemplating a move to San Francisco? It's essential to understand the typical living costs in the city. Here's some general information on the average cost of living that you'll need to consider.

🏠 Rent

The bottom line is that the average monthly rent in San Francisco is astronomically high. We have listed the average rent prices by the number of bedrooms below: 

➡️ Studio: $2,200 per month 

➡️ 1-bedroom: $3,000 per month 

➡️ 2-bedroom: $3,250 per month 

➡️ 3-bedroom: $3,990 per month 

➡️ 4-bedroom: $4,370 per month 

If you want to buy a home in San Francisco, the median cost of a home is $1.4 million in 2023, making it one of the most expensive places to buy a home in the US.  

🔌 Utilities 

The average cost of utilities (which includes electricity, heating, cooling, water, and garbage collection) is $272, and internet services range from $60–$80.

🚌 Transportation 

Monthly transit passes range from $73-$91 for adults, depending on the distance traveled.

🥑 Food 

The residents of San Francisco spend roughly 11.9% of their household budget on food, on par with the national average. Of this food budget, 70% is spent on meals prepared at home, and the remainder is spent on ordering in or dining out. 

Moving Costs in San Francisco

Local moves

The following prices are what you might expect to pay a professional moving company to move your belongings to San Francisco:  

Home SizeAvg. Total CostCost/Hour# Of Movers# Of Hours
Studio$508$2102 movers3 hours
1 Bedroom$718$2102 movers4 hours
2 Bedroom$1,180$2943 movers5 hours
3 Bedroom$2,770$4124 movers8 hours
4 Bedroom$3,182$4124 movers9 hours
5+ Bedroom$4,906$5765 movers10 hours

Cross-country moves

If you are moving to California, costs can range from $2,000 to $15,000. This range is wide because there are many factors to consider when moving long distances. 

The two most important factors influencing the cost of your move are your home size and the travel distance. Here’s a table that shows average cross-country moving cost by home size, assuming a move of 2,000 miles:

A breakdown of the costs might look like this:

1 Bedroom2 Bedroom3 Bedroom4 Bedroom5 Bedroom
$2,250 – $4,500$4,000 – $6,250$5,000 – $8,500$6,500 – $12,000$8,000 – $13,500

Factors that affect the cost of moving long-distance

➡️ The size of your home: The more things you move, the more the move will cost. You’ll want to ensure you’re only bringing those things you truly want to have in California.  

➡️ Distance: The distance you need to travel is also essential to factor in. Traveling further increases the expenses your moving company will need to cover, increasing your move's total cost.

➡️ Service requirements: The cost of moving depends on the level of assistance you’d require on your cross-country move. Additional services will increase the total cost of your move and include the following: Storage, specialty-item moving, packing assistance, moving containers,

as well as packing and moving supplies.

➡️ Moving dates are important: The moving industry experiences a busy season during spring and summer, which results in higher rates due to increased demand. On the other hand, the off-season during fall and winter sees a decrease in demand and lower rates. The cheapest way is to consider moving during the week in winter. 

💡 Expert opinion: We’ve mentioned how much it costs to live in San Francisco, but if you are considering moving there, ensure you have enough money to move and set yourself up in your new home. According to our research at 9Kilo Moving, you will typically need around $30,000 to move to San Francisco comfortably. 

Getting around in the City 

While traffic is a nightmare and parking is scarce, San Francisco has a lot of public transit options for residents: 

🚌 MUNI: Operated by the San Francisco Municipal Transportation Agency, Muni is a system that encompasses buses, light rail Metro trains, historic streetcars, and the city's iconic cable cars. Muni operates within San Francisco city limits, but connections to other transit systems can easily take passengers to locations throughout the Bay Area.

🚆 BART (Bay Area Rapid Transit): BART is a high-speed rail service that connects San Francisco with the East Bay, the northern part of San Mateo County, and the San Francisco International Airport. It's particularly useful for commuting from suburban areas.

🚆 Caltrain: Caltrain is a commuter rail service that runs from San Francisco down the Peninsula to San Jose, with limited service extending to Gilroy. It's a popular choice for commuting between San Francisco and Silicon Valley.

⛴️ Ferries: San Francisco Bay Ferry and Golden Gate Ferry provide services from the Ferry Building and Pier 41 in San Francisco to various locations around the Bay Area, including Sausalito, Larkspur, Oakland, and Vallejo. These ferries offer a scenic and relaxing way to commute.

Job Market and Economy 

As Silicon Valley's heartland, San Francisco hosts the headquarters of numerous tech start-ups, which creates many job opportunities. 

Some of the city's major employers encompass a range of industries, including Wells Fargo in banking, Amazon in e-commerce and cloud computing, Salesforce in software services, and Deloitte in professional services. 

The average yearly salary in the city stands at $94,512. As crazy as this sounds, families living in San Francisco making a salary of $117,000 annually are considered low-income. To live comfortably and pay bills, residents will need to make no less than $120,000 a year, with the possibility of still not having enough money to save.

 A study by Charles Schwab has shown that residents in the Bay Area are only considered “wealthy" if they have a net worth of $3.8 million. For some context—in some parts of the US an annual household income of $94,750 is considered wealthy! 

As for employment prospects, San Francisco boasts a current unemployment rate of 3.0%, which is below the national average of 3.6%.


San Francisco has a robust educational environment with many opportunities at every level: 

📚 Primary and secondary education

The San Francisco Unified School District (SFUSD) is California's seventh-largest school district, including over 100 pre-K, elementary, middle, and high schools. It is known for its commitment to diversity, quality teaching, and innovative and comprehensive curriculum. 

SFUSD offers various programs, including language immersion, international baccalaureate programs, and magnet schools. Additionally, there are several reputable private and charter schools in the city.

📚 Higher education

San Francisco is home to many institutions of higher learning, including: 

➡️ The University of California-Berkeley

➡️ San Francisco State University (SFSU) 

➡️ City College of San Francisco 

➡️ University of San Francisco (USF)

➡️ Saint Mary’s College of California

Best Things to Do in San Francisco

🔶 The Golden Gate Bridge

🔶 Alcatraz Island/Prison

🔶 Oracle Park

🔶 Palace of Fine Arts Theater

🔶 Walt Disney Family Museum

🔶 Fisherman’s Wharf

🔶 Union Square

🔶 Scenic 49 Mile Drive


Whether you're drawn to the city's tech-driven dynamism, diversity, historic charm, or its commitment to cultural and artistic expression, there's no denying that San Francisco offers an enriching and varied living experience. 

With careful planning and an open mind, you can navigate the city's unique challenges and fully embrace what it means to become a resident. 

As you embark on this exciting new chapter, why not let 9Kilo help you move there to start your new life in San Francisco? Welcome to your future home!